This year marks an incredible milestone for KEB Wealth Advisors, as they celebrate their 25th anniversary. Founded in the fall of 1999 by Marc Carter, with Jim Hagerman joining soon after, the firm launched with zero clients and just a quarter of an administrative staff—all backed by the steadfast support of KEB CPA partners.

From these humble beginnings, KEB Wealth Advisors has grown to manage over $1.3 billion in assets today. We spoke with Marc Carter to reflect on this remarkable journey, key moments, and the guiding values that have propelled the firm forward.

 

Reflecting on a 25-Year Journey

What are some pivotal moments in the history of KEB Wealth Advisors?

Marc recounts that starting with no clients and building a reputation from scratch was both daunting and rewarding. By 2005, KEB Wealth Advisors had $100 million in assets under management, a number that would steadily rise to $500 million by 2016 and cross the $1 billion mark by 2021.

This growth was possible through strategic partnerships and the firm’s expansion, such as opening a branch in Cape Girardeau, Missouri, and later merging with Pritchard Osborne in St. Louis in 2013. The St. Louis team now manages approximately one-third of KEB’s assets under the leadership of dedicated professionals, including Steve Dumstorff, Susan Shackelford, and Rob Barrale.

 

How has KEB Wealth Advisors adapted to changes in the financial landscape?

Marc explains that while the firm’s foundation as fee-only, fiduciary advisors remains intact, the focus has shifted from pure investment management to comprehensive financial planning. KEB Wealth Advisors now offers extensive services in tax, retirement, and estate planning. Technology has also played a crucial role in enhancing client experiences and allowing for personalized, high-impact strategies.

 

What has been the most significant lesson as a leader in wealth management?

“Stay calm in the storm,” Marc says, noting that a steady hand is essential in guiding clients through the ups and downs of the markets. “Our job is to keep our clients focused on their long-term goals, regardless of short-term volatility.”

 

How has KEB Wealth Advisors maintained strong client relationships over the years?

Fostering long-term relationships has been a pillar of KEB Wealth Advisors’ success. Their holistic approach to financial planning goes beyond numbers to deeply understand each client’s unique goals and circumstances. As Marc shared, a significant client success story happened in early 2009: “We convinced a client to stay invested in their equity portfolio just before a major market turnaround, which saved them millions. They still remember that decision to this day.”

 

How would you describe the culture within your team?

Marc describes the culture as collaborative and close-knit, valuing each team member’s input and ensuring that everyone feels integral to the firm’s mission. “Collaboration across departments is a huge part of what makes us successful. It’s not just about serving clients today, but about growing the next generation of advisors.”

 

What trends are shaping the future of wealth management, and how is KEB preparing?

As Marc sees it, generational wealth transfer is one of the biggest challenges and opportunities. “We’re actively including the next generation in planning discussions to set them up for success. Wealth management is more than just advice; it’s about building continuity and confidence in families’ financial futures.”

 

Looking Ahead: The Next Chapter for KEB Wealth Advisors

 

What are your goals for the future of KEB Wealth Advisors?

Marc is committed to continued growth, new client relationships, and leveraging innovative technology to meet and exceed client expectations. “Our goal is to stay well ahead of what clients need and expect from us. As advisors, our role won’t fundamentally change, but technology will help us serve clients more effectively.”

As KEB Wealth Advisors marks 25 years, they look forward to building on their legacy with the next generation of advisors. Justin Mason and Ross Hager will continue the firm’s commitment to fiduciary responsibility, personalized service, and client success—values that have defined the past quarter-century.

With gratitude to Marc Carter and the entire KEB Wealth Advisors team, here’s to the next 25 years of growth, service, and success!