September 28, 2022

Strategic Planning

See your success through new lenses.
By: Bethany Jaeger

If you wear glasses or contacts, your prescription from 10 years ago likely does not work for you today. Nor will it work 10 years from now.

The same goes for your organization.

Change is inevitable. Strategic planning is one way to navigate change. A good strategic planning process can be like putting on a new pair of glasses, bringing into focus how your organization should direct its energy and resources and work toward a clear, shared goal. Leaders and teams can get lost in the daily grind and feel as though they are churning. Sometimes goals are unclear. Sometimes priorities compete.

If you do not have a strategic plan in place, now is the time to commit to making changes that will better prioritize your energy and build consensus about what you are trying to achieve.

Plan with Focus

You will not only bring complex challenges into focus, but a strategic planning process will also help reconnect you and the leaders of your organization with your mission and vision. By doing this, you are able to define what “success” means to you. Then you can measure what is working and what is not. Filtering out the unnecessary noise creates the opportunity to prioritize your team’s time and energy, focusing on what is propelling and sustaining your mission and finances.

Examine the Plan

Let’s break down the components of a strategic plan.

Every plan needs to start with a goal in mind. When you track progress towards goals, you can identify and expect challenges. For every goal and action step, we need to determine what human and financial resources are necessary to launch and sustain our efforts.

Find the Right Prescription for You

Not all strategic plans are the same. While they all include the components listed above, each should be customized specifically to the type of organization and the rationale for change.

For example, here are three main types of strategic plans that address different challenges:

Looking at this list may help you to see where your own organization might be struggling. The challenge of creating and sticking to a strategic plan is extremely worthwhile. According to Thrive Business, businesses that use strategic plans are 12% more profitable than those that do not. Strategic plans guide daily decisions, self-knowledge, and decision tools that will set your organization up for success. So, how do you get started with creating and implementing a successful strategic planning process?

New Lenses

At KEB, we understand that strategic planning is crucial to a thriving organization. In the midst of the daily grind, creating and implementing your strategic plan can feel overwhelming.

KEB’s professionals have the experience, insights, and compassion to ask the right questions and design a planning process that will result in a new pair of glasses for your leaders and organization. We specialize in bringing clarity to complex problems through strategic planning and organizational change.

Contact us to get started!